The food and beverage industry is full of opportunities and always fascinating. While we might be shocked at this fact: goods offered in the marketplace are enormous that approximately 2,000 products are available in stores and even more in supermarkets. Many are of the same category and compete with each other in a very limited area. What makes it more interesting is that about 70% of consumers have no definite relation of brand names to items such as “Juice”, “beer” or “ice cream”, and are said to not know which brand they will end up with (World Trade Association).
So, how can you distinguish yourself and catch people’s attention from the very beginning?
Eye – catching fridge branding is an excellent way to maximize the impact of your brand during exhibitions, events, and in – store promotions. It offers more chances for people to become aware of your brand and products, thus influencing their purchasing decisions. That’s why cooling branding solutions are a crucial part of the marketing tools for every food & beverage brand. Currently, most suppliers use similar sublimation concepts and methods for their clients. However, we have a different and innovative approach.
Our team will collaborate with you. We will take your artworks and adjust them according to the size of the advertising fridge or freezer. Also, we will provide suggestions on the best placement. We don’t just consider our products as simple fridges. Our aim is to offer outstanding marketing opportunities for your brand, enabling them to act as brand ambassadors globally.